“Grain Nutriplan” is a collaborative concept pitch between online catering brand ‘Grain’ and ‘Singapore Cancer Society ’, proposing an informed direction of what hospital meals could offer. These meals aim to fulfil a patient’s cravings while remaining nutritious and enjoyable. Born from the love for food, it is a research based solution designed as a collective set of components for patients to look forward to their daily meals, where taste and smell sensory-oriented changes happen during their respective cancer treatments.  

advertising, creative direction,
campaign

crowbar finalist  2020