In partnership with nafa, this graduation concept positions nafa students as premium-grade superhero figurines. Setting the premise in a boring world, calling on the help of creatives to save society and restore creative balance. Inspired by superhero action figures with various abilities and superpowers, it spotlights each of the school’s domains’ students’ as “collectibles” every company or agency looking for hire needs to have this industry.  


creative direction, branding, advertising
art direction, visual communication

crowbar finalist 2020