‘Muji Eco-Labo’ is an extension of the existing ‘Muji-Labo’, aiming to encourage consumers to be more intentional with their overall wardrobe. While this exclusive label already incentivises purchasing behaviour and habits with various sizing and silhouettes, ‘Muji Eco-Labo’ goes a step further by offering fabric blend choices with popular silhouettes, allowing consumers to fabricate their wardrobe based on their needs. This concept ensures that consumers will always be intentional with their clothes and, in the process, combat the fast fashion system of overconsumption.


branding identity, creative direction, 

(finalist) crowbar 2020  `